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Designer and creative Astronaut, Quintin Williams has teamed up with Kenny Carroll to create Q4 Sports, a new independent sportswear brand.
I’ve known Q for quite some time and I’ve always appreciated his perspective on the footwear industry and his passion for it, so seeing him making moves and taking things into his own hands is exciting.
WHY DID WE CREATE THE Q4 BRAND:
My Co-Founder/EVP Global Sports Marketing, Kenny Carroll, and I founded the brand because while working at a previous brand saw a huge opportunity in the marketplace, especially globally due to the saturated domination of the bigger, goliath brands. To add to it, global distributors were becoming weary of Chinese brands and often had trouble contracting bigger brands due to their set distribution standards. AND1 was once the major basketball brand filling the global distributor portfolio, but once they went downstream into Wal-Mart, it lost it’s “sex appeal”. These guys wanted a premium, performance brand to fill their basketball needs and that’s where Q4 was birth.