Contact:
Kirk Stewart
KTStewart Communications
503.705.9702

 

CULVER CITY, Calif., June 8, 2017 – While the mega footwear brands are spending millions marketing their exorbitantly expensive and inaccessible signature shoes during the NBA playoffs, Q4 Sports, a fresh force in the global athletic footwear industry, has been quietly developing a new line of basketball shoes that is the ultimate blend of technology, style and performance.

The new line features five initial models specifically designed for the unique demands of each position on the court and incorporates the company’s signature foam-based cushioning system, KOMpress, which integrates acceleration and deceleration pore-like cavities for superior midsole cushioning.

“Q4 is committed to elevating an athlete’s performance throughout the game, and particularly when it matters most – the fourth quarter,” said Aaron Sokol, co-founder of Q4 Sports.  
“We’re the brand for the hardworking, tough athlete that takes sport as seriously as we do without all the hype.  We’re everything the big, impersonal brands aren’t.”

The initial five models include the:

Millennium Hi (suggested retail price of $125)
The Q4 Millennium Hi Men’s Basketball Shoe combines high-top support with a lightweight design for a legendary performance.

Lightweight Lockdown: Stay cool with lightweight and breathable Q4 Ultra Vent™ Mesh upper while synthetic overlays and Rearfoot E.G.S.™ offer lockdown support for superior control.

Ultra-Responsive: Full-length KOMpress Technology™ provides superior cushioning to absorb hard landings for optimal impact protection and responsiveness.

Insane Grip: Omni Grip™ rubber outsole allows for maximum traction on the court, while Q4 positioned herringbone provide superior stopping power.

Bonus Benefits

• T.S.S./26 midfoot shank technology that “moves when you move” for optimal motion and fit
• Strategically positioned synthetic overlays for weight reduction and support
• KOMpress Technology™ bio cushioning engineered with convex and concave sculpting

495 Hi (suggested retail price of $115) 
Like fuel igniting an engine, the 495 Hi Men’s Basketball Shoe combines superior high-top support with added mobility for an extra spark of explosiveness in the paint.

Superior Fit: With an upper engineered with UltraKnit™ Technology for superior fit, support and ventilation, you’ll bring the heat while staying cool under pressure.

Maximum Mobility: KOMpress Technology™ lets you move freely and effortlessly while bio cushioning and lightweight midsole design allow for a dynamic responsive feel.

Traction Control: Omni Grip™ rubber outsole gives you maximum traction and grip on the court for total control.

Bonus Benefits

• Premium synthetic leather overlays for enhanced upper support and durability
• T.S.S./26 midfoot shank technology that “moves when you move” for optimal motion and fit
• Quadraflex forefoot for enhanced court feel, flexibility and movement
• Outsole Q4 herringbone and pivot points for dynamic control on the floor

495 Lo (suggested retail price of $110)
Named after the temperature at which gas ignites and explodes, the 495 Lo Men’s Basketball Shoe brings the heat with a low-top cut and lightweight build for powerful, explosive play-making and superior range of motion on the court.

Superior Fit: With an upper engineered with UltraKnit™ Technology for superior fit, support and ventilation, you’ll bring the heat while staying cool under pressure.

Maximum Mobility: KOMpress Technology™ lets you move freely and effortlessly while bio cushioning and lightweight midsole design allow for a dynamic responsive feel.

Traction Control: Omni Grip™ rubber outsole gives you maximum traction and grip on the court for total control.

Bonus Benefits

• Premium synthetic leather overlays for enhanced upper support and durability
• T.S.S./26 midfoot shank technology that “moves when you move” for optimal motion and fit
• Quadraflex forefoot for enhanced court feel, flexibility and movement
• Outsole Q4 herringbone and pivot points for dynamic control on the floor

Nforcer (upcoming release) 
With unstoppable performance, the Q4 Nforcer Men’s Basketball Shoe delivers ultra-durability and advanced impact protection for versatility, power, and control on the court.

Custom Fit: Articulated lacing system keeps your foot locked-in for a customized fit while premium synthetic overlays offer enhanced comfort and support.

Powerful Protection: Full-Length KOMpress Lite Technology™ offers superior mobility, impact protection and durability during physical plays in the post.

Dynamic Control: Omni Grip™ rubber outsole provides maximum traction while Q4 positioned herringbone and pivot points allow for dynamic control on the court.

Bonus Benefits

• UltraVent™ technology keeps you cool with midfoot ventilation
• Advanced rear foot control and omni-directional movement with E.G.S.™ External Guidance System
• T.S.S./26 midfoot shank technology that “moves when you move” for optimal motion and fit

The Specialist (suggested retail price of $95) 
The Q4 Specialist Men’s Basketball Shoe is designed for powerful plays and quick attacks to the rim with its special sock-like construction for enhanced comfort, fit and feel.

Enhanced Ride: Solofit™ upper locks you in place with its sock-like construction for enhanced comfort, fit and feel on the court.

Ultra-Durable: Engineered with full-length KOMpress Lite Technology™ midsole for added mobility, impact protection and durability that lasts, game after game.

Optimal Motion: An outsole with T.S.S./26 midfoot shank technology moves when you move for optimal motion and natural feel, while Omni Grip™ rubber outsole provides maximum traction in the paint.

Bonus Benefits

• Strategically positioned synthetic overlays upper for weight reduction and support
• Rearfoot E.G.S.™ for omni-directional movement and upper control
• UltraVent™ technology for maximum ventilation and internal cooling system
• Q4 positioned herringbone & pivot points for dynamic control and movement

The basketball line is available now for purchase online at www.Q4sports.com.

“We’ve designed and developed a brand and product that speaks directly to the serious, fierce baller who wants a high-quality basketball shoe that looks cool and performs even better,” said Quintin ‘Q’ Williams, Q4 Sports global design officer and co-founder.  

The new, privately held company’s DNA is built around the four principal elements of any

game – Team, Passion, Commitment and Focus.  “Without them there is no game and without them there is no Q4 Sports,” Sokol added.  

“We saw a need in the marketplace that was going unfulfilled by the big, highly impersonal, detached, monolith companies as well as the niche Chinese footwear brands,” said Sokol.  “Our goal is to design and produce premium performance footwear for the athlete who takes sport as seriously as we do.”

About Q4 Sports

Q4 Sports, headquartered in Los Angeles, is a fresh force in global sporting goods industry committed to designing footwear that is the ultimate blend of technology, style and performance.  When it’s time to close out the game, Q4 is as obsessed with an athlete’s performance as they are, because Q4 knows how much every second counts.  To learn more about Q4 Sports go to www.Q4sports.com or follow us on Facebook, Twitter and Instagram.

For hi-res images of the shoes click here.